What does SEO do?

Search Engine Optimization (SEO) is a process of improving your website’s visibility for words and phrases that people search for on search engines like Google and Bing. In short, SEO helps search engines connect you with your audience.

Globally, people search for something 8.5 billion times a day using Google. Businesses everywhere are vying for visibility in those search results, and SEO is a powerful strategy to get there. From single-person start-ups to giant employers, companies in Birmingham are no different.

Do Birmingham businesses benefit from SEO?

When based on good research, SEO in Birmingham is very beneficial. Research makes SEO favorable to Birmingham businesses while also making their digital marketing more effective and efficient.

Good research uncovers information about a company’s audience, competitors, and visibility online. This acquired knowledge helps improve search engine optimization with insight into customer needs compared to current gaps in meeting their needs in search results.

This same research also helps Birmingham businesses more effectively reach customers through digital marketing – like search ads, social ads, and other online advertising. Research helps companies know what resonates with their audience, where to reach their customers online, and earn better visibility than their competitors.

What research helps improve SEO efforts?

Audience Research

Knowing your audience well is the first step in serving them well. With audience research, you’ll learn how to relate, places they visit, favorite content, and sources of influence. Use this information to improve your site content and visitors’ experience – both critical elements of SEO.

Perk Brands offers Audience Research, a service that delivers demographic, language, and content insights. These 20 hard-to-collect data points make reaching and connecting with new customers easier.

Competitor Research

Competitive search engine research finds your competitors’ search strategy gaps so SEO efforts can be more focused. Whether your competition is local to Birmingham, national, or international, this research is critical to improving your SEO strategy by addressing under-served needs.

Perk Brands offers Competitor Research, a service for businesses that exposes how much traffic you’re missing, which competitors are taking it from you, and what to do about it.

Visibility Research

Listing research and management services measure and manage your business listings on online directories, from places like Google Business Profile and social platforms to local and national directory sites.

Perk Brands offers Listing Research, a service for businesses in Birmingham and beyond. We’ll measure your visibility across more than 80 online directories. Then, our Listing Management service distributes your business information to authoritative listing sites and monitors inclusion, reviews, and responses.

How will my Birmingham business benefit from SEO?

SEO is a long-term strategy that’s multifaceted and ever-changing. It can seem overwhelming to business leaders and managers with busy schedules and unending responsibilities. But it’s worth it.

Your Birmingham business can benefit from SEO through increased visibility and traffic from search engines. Increased visibility means more brand awareness to your prospective customers. It is also a solid foundation to build trust with your target audience. Most importantly, SEO can provide your business website with additional visitors that can boost your leads and sales.

Your Next Step to Profiting From SEO in Birmingham, Alabama.

If you’ve been on the fence about the benefits SEO can have on your business, schedule a call with us. Let’s discover how it can make sense for your Birmingham-based business.

Pop-ups, also known as modal windows, have a reputation for being annoying. They appear out of nowhere on websites, cover up the web page below them, and generally ask for information visitors aren’t fond of giving.

When done well, pop-up forms work.

Want to know how to find that balance, where you and your visitors win, without anyone getting annoyed? Read on.

If you have pop-up forms on your website or are considering adding them, to follow are helpful tips to help you strike the right balance — so you can grow your list and win new customers.

First, be thankful.

Start the pop-up message by letting visitors know you appreciate them. Use short phrases that align with your brand. Maybe it’s: “we appreciate you stopping by” or “we’re stoked you’re hanging out with us”. Say it with the tone and personality that aligns to your brand.

Offer value.

This one’s important. Offer visitors something they will perceive as truly valuable. Remember it’s an exchange – they’re giving you their information to get something in return. The easier it is to understand and the higher the perceived value, the easier the exchange.

Tip: Need help figuring out your offer? Ask some of your existing audience what would be valuable and helpful to them.

Be honest.

Be clear about what they’re getting – now and later. In this age, consumers expect the worst – to get spammed and their information sold. If you don’t do that, put them at ease and let them know how you’ll use the information they give you.

Time it right.

If your offer can be used immediately, like a coupon, launch the pop-up around 10 seconds into the visit. If not, analyze how long visitors usually stay on the page and launch the pop-up halfway through their visit or when they’re exiting the page, known as “exit intent”.

Make exiting easy.

Not everyone will sign up or stay signed up, and that’s okay!. To decrease annoyance (while building brand credibility), make it easy to close the pop-up now (especially on mobile screens) and easy to unsubscribe later.

Bonus! Stay focused.

If your offer requires multiple steps to complete, is hard to understand or promises contingent benefits, visitors are far more likely to pass on, and be annoyed by, your pop-up and offer.

Putting these tips into effect will grow your list and win new customers by adding value — instead of annoying them.

Thanks for taking a few minutes to read about website pop-ups for building your prospect list.

If this all sounds good but you’re not sure how to make it happen or don’t have time, contact us. We’re here to help you get the most out of marketing technology, like pop-ups.

Schedule a call to put us to work on your website and pop-ups.

If you’re rocking the pop-ups, but know someone who isn’t, we heart referrals. : )